“Location-based mobile social networking revenues will reach $3.3 billion by 2013, but successful business models may differ from what many observers expect,” says ABI Research principal analyst Dominique Bonte. “While location-based advertising integrated with sophisticated algorithms holds a lot of promise, the current reality rather points to licensing and revenue-sharing models as the way forward for social networking start-ups to grow their customer base and reach profitability…”

http://www.marketwatch.com/news/story/location-based-mobile-social-networking-generate/story.aspx?guid=%7BEB8AA8E4-0783-4F3C-BC2D-9CBF7B10FFE4%7D&dist=hppr 

Mike Butcher of TechCrunch UK reviews Manchester-based Locify and compares them to Dublin-based Locle.

“It reminds me slightly of the Irish Locle startup, a new mobile application that lets users see where their friends and family are without the need for GPS or mobile network operator location based services. However, Locle is much more social in that it integrates with social application platforms such as Facebook, Bebo and MySpace to bring social networking functionality to the phone. Locify is much more of a platform.”

We agree

http://uk.techcrunch.com/2008/07/30/locify-makes-mobiles-location-aware/